Live Webinar • March 10, 2026

UA Creative Strategy In the AI Gold Rush

Everyone's making more creatives. Who's handling the strategy?

Jonathan Fishman
Jonathan Fishman VP Marketing Sett
Gonçalo Martins
Gonçalo Martins VP User Acquisition BoomBit
John Wright
John Wright CEO Turborilla
Save your seat →

Can't join? Sign up and we'll send you the recording

The Problem

AI Made Production Faster. It Didn't Make Strategy Smarter.

More Assets, Higher Costs, No Lift

Production speed scaled. Budgets didn't. You're burning through more creative variations without any lift in performance.

Speed Without Taste is AI Slop

Audiences can spot autopilot creative. Volume alone doesn't win auctions, outperform competitors, or build recall.

The Human Keeps Strategy Above Noise

Tools change. Judgment doesn't. The teams winning aren't the ones making the most. They're the ones learning the fastest.

Your Speakers

The People Behind the Strategy

Jonathan Fishman
Jonathan Fishman VP Marketing Sett
Gonçalo Martins
Gonçalo Martins VP User Acquisition BoomBit
John Wright
John Wright CEO Turborilla

What We'll Cover

An Honest Conversation About AI and Creative Strategy

Same Tools, Same Speed, Now What

More creatives faster isn't a strategy, especially when every competitor has access to the same AI tools. We'll dig into where speed actually helps and where it just creates noise.

The Human Judgment Layer

AI tools are moving faster than most teams can review, and senior UA leaders are figuring out how to maintain creative direction when the tools move faster than oversight.

From Volume to Discoveries

The game is shifting from "make more" to "find winners faster." What does a strategy-first creative pipeline look like when AI handles production?

What's Working Right Now

Real examples from BoomBit, Turborilla, and Sett: what's actually moving the needle today — and the decisions behind it.

Mark Your Calendar

March 10, 2026

3:00 PM UTC / 5:00 PM CET / 8:00 AM PT

Free to attend. Recording sent to all registrants.

Free to attend • Recording included

Save Your Seat

Three UA leaders. One honest conversation about AI and creative strategy. March 10, 3 PM UTC.